Course Title : Business English
Code Course
Type
Regular
Semester
Lecture
(hours/week)
Seminar
(hours/week)
Lab
(hours/week)
Credits ECTS
ELL 255-1 D 3 3 0 0 3.00 5
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language English
Course Level
Description This course is an introduction to the language skills that emphasize the basics of business writing and oral communication in business contexts.
Objectives The course aims to strengthen language skills and expand vocabulary in the field of business situations such as negotiations, presentations, through the use of case studies based on real scenarios from the business world.
Course Outline
WeekTopics
1Building a Career: Reading about the education business; Vocabulary of education and careers; Review of the tenses; Giving reasons in interviews; Writing Cover letters.
2Information: Reading about IT Solutions; Vocabulary of information systems and communication; Comparing solutions and getting help; Telephoning; Writing memos.
3Case study: Mangalia Business School and Meteor Bank.
4Quality: Reading about what quality means; Vocabulary of quality and standards; Passive structure and have something done; Delivering presentations; Writing procedures and instructions.
5Feedback: Reading about the project team; Vocabulary of managing people and projects; Regulations, speculations, and habits; Coaching; Writing reports.
6Case studies: Zaluski Strawberries and Trident Overseas.
7Review
8Mid-term Exam
9Selling more: Reading about Viral Marketing; Vocabulary of the marketing mix; Questions for persuading; Dealing with objections; Writing mail shots and sales letters.
10New Business: Reading about self-financing; Vocabulary of funding a start-up; Future perfect and future continuous; Taking questions in presentations; Writing an executive summary.
11Case studies: Backchat communications and Angels or Demons.
12Financial Control: Reading about accountants; Vocabulary of financial documents and regulation; Cause, effect, ability, and articles; Communicating in meetings; Writing minutes.
13Fair Trade: Reading about fair trade or free trade; Vocabulary of contracts and corporate ethics; Obligation and permission, inversion; Negotiating a compromise; Assertive writing.
14Case studies: Car-Glazer and Green Hills Coffee.
15Review
16Final Exam
Prerequisites
Textbook
Other References
Laboratory Work -
Computer Usage -
Other -
Learning Outcomes and Competences
1Students will be able to understand extended speech and follow complex lines of argument in English (e.g., dealing with questions, objections, and negotiating) in interviews, in meetings, and on the phone.
2Students will be able to read English language business documents such as reports, articles, charts and graphs, and accounting statements.
3Students will be able to give a business presentation, chair a meeting, and participate in discussions about marketing, fair trade, and self-employment.
4Students will be able to write business docs such as CVs, cover letters, memos, reports, letters, excutive summaries, and minutes.
Course Evaluation Methods
In-term studies Quantity Percentage
Midterms120
Quizzes00
Projects140
Term Projects00
Laboratory00
Attendance115
Contribution of in-term studies to overall grade75
Contribution of final examination to overall grade25
Total100
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
(hours)
Total Workload
(hours)
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14342
Assignments 100
Midterms 188
Final examination 11414
Other 2714
Total Work Load 126
Total Work Load / 25 (hours) 5.04
ECTS 5

Get Syllabus PDF (Albanian) Get Syllabus PDF (English)